Mikayla Nogueira Hawken, a prominent figure in the TikTok beauty community, has partnered with Revlon to promote their Super Lustrous Glimmer Gloss, a product she claims is set to become the next must-have lip gloss. Nogueira enthusiastically endorses the gloss, emphasizing its smooth, non-sticky texture and hydrating formula as key differentiators from other glosses on the market. She proclaims her obsession with the product, highlighting its versatility in both natural and full-glam makeup looks. The gloss, which launched in January, offers ten shades, with Nogueira’s personal favorite being “Bronze Spark.” She further underscores her devotion to the product by revealing that she carries it in all her bags, ensuring it’s always within reach. Nogueira’s endorsement extends beyond mere praise, offering practical advice on incorporating the gloss into a beauty routine.
Nogueira provides specific recommendations for using the Super Lustrous Glimmer Gloss to achieve different looks. For a glamorous evening look, she suggests layering the gloss over Revlon’s Super Lustrous Glass Shine Balm in Rum Raisin, specifically recommending the Glazed Almond shade of the Glimmer Gloss for a lasting, sparkling finish. For more casual, makeup-free days, she advocates for using a lip oil to maintain hydration and shine. This demonstrates her understanding of diverse beauty needs, offering tailored advice for various occasions and preferences. Her detailed instructions empower her followers to recreate these looks and experience the benefits of the product firsthand. This practical approach strengthens her credibility as a beauty expert, going beyond simple product promotion to provide actionable beauty tips.
Beyond her focus on the Glimmer Gloss, Nogueira shares insights into her personal beauty preferences and insecurities. She reveals her strong affinity for black hair, a look she’s maintained for nearly fifteen years, confessing that it makes her feel most confident and authentic. Although she recently experimented with red highlights for the holidays, she quickly returned to her signature black, reinforcing her deep-rooted connection to this particular style. While naturally blonde, Nogueira expresses no desire to revert to her original hair color. The only alternative she envisions is embracing a full silver look in the future, perhaps when gray hairs begin to appear. This glimpse into her personal style reveals her commitment to a look that empowers her, demonstrating that her beauty recommendations are rooted in genuine personal experience.
Contrasting her confidence with black hair, Nogueira reveals her insecurity about wearing red lipstick. Despite frequently applying it for her videos, she admits to immediately removing it afterward, indicating a significant discomfort with this bold lip color. She confesses that wearing red lipstick on a red carpet, despite recognizing it as a “power move,” would push her far beyond her comfort zone. This vulnerability humanizes her, making her relatable to her audience who may share similar insecurities. It also highlights the complexities of beauty standards and the personal journeys individuals undertake to navigate them. Nogueira’s honesty about her insecurity further strengthens her connection with her followers.
Nogueira extends her recommendations to other products within the Revlon Glimmer collection. She praises the Brightening Concealer, comparing its effect to “a cup of coffee for your face,” suggesting its ability to instantly revitalize the under-eye area and create the illusion of a full night’s sleep. This analogy effectively communicates the product’s benefits in a relatable and memorable way. She also endorses the Glimmer Blush Drops, suggesting they are a comparable alternative to more expensive high-end products, appealing to a budget-conscious audience. By recommending multiple products within the same collection, Nogueira showcases the versatility and value of the Glimmer line.
Finally, Nogueira shares her experiences with self-tanner, admitting that achieving a flawless bronze at home is not her forte, particularly when it comes to her hands. However, she reveals a helpful tip received from a fan: applying self-tanner to hands last, letting it sit for ten minutes, and then washing it off. She excitedly reports the success of this method, highlighting the positive impact of community engagement and the valuable exchange of beauty tips between herself and her followers. She further recommends specific products that contribute to her tanning routine, including Tree Hut scrub, Lux Unfiltered Shower Oil, and Sol De Janeiro Body Butter, demonstrating her willingness to share her entire beauty process, even the less-than-perfect aspects. This openness reinforces her authenticity and strengthens her connection with her audience.
