Black Friday is a national day of gluttony followed by rampant spending, as encouraged by the dark architects of the American Dream. There seems to be an increased urgency to spend on Black Friday, with stories of injuries and even deaths occurring in the frenzy for deals. The history of Black Friday dates back to the 1950s when Philadelphia police coined the term to describe the chaos that ensued after Thanksgiving among shoppers during the Army-Navy football game. Retailers rebranded Black Friday in the 1980s to signify the change from “red to black” in terms of profits due to discount shopping promotions.
Astrologists have curated a list of how each zodiac sign might spend on Black Friday. Aries, known for power and impulse purchases, thrives on the thrill of competition and conflict while making their purchases. Taurus, appreciative of comfort and discounts, is likely to invest in items such as sex toys, snacks, and home essentials. Gemini enjoys the shopping experience and is likely to pick up stationery, magazine subscriptions, and unique food items. Cancer, the sign of home and nesting, prefers purchases that create a cozy environment such as pillows, blankets, and kitchen gadgets.
Leo, known for generosity and extravagance, enjoys buying gifts for others but might end up purchasing lavish items for themselves. Virgo refrains from participating in the consumer frenzy of Black Friday and opts for ethical purchases and self-help books on Small Business Saturday. Libra, with a taste for luxury, purchases high-end items that aren’t on sale, such as silk pajamas and skin care products. Scorpio, secretive and solitary, shops online for items like lingerie, chandeliers, and edgy clothing.
Sagittarius, known for spontaneity and adventure, splurges on experiences like plane tickets and retreats and whimsical items like hula hoops. Capricorn, focused on luxury and rarity, spends money on vinyl records, monogrammed items, and ancestry testing kits. Aquarius, deviating from tradition, avoids Black Friday crowds and opts for Cyber Monday deals. Pisces, lost in the sensory overload of the mall, ends up with comfort items like bath products and dreamcatchers. Astrologer Reda Wigle provides insights into each zodiac sign’s spending behavior on Black Friday based on their planetary configurations.
