The unexpected triumph of Big Boom AJ, Big Justice (collectively known as The Costco Guys), and The Rizzler over QT Marshall at AEW Full Gear in November 2024 became a highlight of the year in professional wrestling. The match was not only entertaining but also notable for Big Boom AJ’s dedication, completing the bout despite a broken foot. This success resonates with a recent trend of celebrities excelling in the wrestling ring, starting with Bad Bunny’s impressive performance at WrestleMania 37 and continuing with Logan Paul’s consistent in-ring prowess throughout his WWE tenure. The unexpected triumph of these non-wrestlers has captivated audiences, blurring the lines between entertainment and athleticism.
Following their Full Gear victory, speculation naturally arose about The Costco Guys’ potential return to the squared circle. Big Justice addressed this in an interview with Cultaholic’s Tom Campbell, hinting at a possible comeback sooner than anticipated. He revealed that Big Boom AJ, despite his injury, is targeting AEW Revolution in March for his in-ring return. While an earlier appearance remains a possibility, Revolution seems to be the focal point of their current plans. The prospect of their return has generated considerable excitement, underscoring their growing popularity within the wrestling community.
The popularity of The Costco Guys extends beyond a single victory. Their appeal has been compared favorably to even established wrestling superstars like Roman Reigns. Joey Janela, a prominent figure in Game Changer Wrestling, highlighted their widespread recognition, arguing that their internet presence and relatable content has garnered them more mainstream recognition than many professional wrestlers. He even suggested that in a hypothetical public appearance, The Costco Guys would likely attract more attention than Reigns, emphasizing their remarkable connection with the general public.
Janela’s assessment of their popularity is supported by their impressive social media following. The Costco Guys boast over 2.3 million followers on TikTok and have amassed over one million views on YouTube for their song “We Bring the BOOM!” These numbers demonstrate their ability to connect with a broad audience through various platforms, transcending the traditional wrestling fanbase. Their humorous videos and catchy music have resonated with a wide demographic, solidifying their status as internet sensations.
Big Boom AJ’s own words further emphasize the unique connection they share with their fans. During the AEW Full Gear post-show media scrum, he spoke about the profound experience of connecting with the audience, particularly in his home state of New Jersey. This sentiment underscores the emotional resonance of professional wrestling and the powerful bond that can form between performers and their fans. For The Costco Guys, this connection is not merely about entertainment; it represents a genuine appreciation for the energy and passion of the wrestling community.
The Costco Guys’ journey from internet fame to wrestling success represents a fascinating intersection of entertainment and athleticism. Their unexpected victory, combined with their widespread popularity and genuine enthusiasm for the sport, has solidified their place as a unique phenomenon in the world of professional wrestling. Their future in the ring remains to be seen, but their impact on the wrestling landscape is undeniable, showcasing the evolving nature of entertainment and the power of connecting with audiences in the digital age. Their story is a testament to the unpredictable and exciting nature of modern wrestling, where internet fame can translate into genuine in-ring success, captivating fans and challenging traditional notions of stardom within the sport.
