The Roxy Theatre, an emblematic structure in southwestern Alberta’s Crowsnest Pass, stands as a shadow of its former self. After laying dormant for two decades, the theatre’s exterior neon sign is in disrepair, while the interior remains frigid and stripped of essential elements like heating, flooring, and its original 275 seats. However, despite its current state, there is a burgeoning optimism surrounding the potential restoration of this 1948 building located in downtown Coleman. Presently, the two-storey entrance and lobby maintain vestiges of their art deco heritage, featuring an old ticket booth and a coal chute, tying the structure to its Quonset hut roots made of galvanized steel panels. Fred Bradley, a former Alberta cabinet minister and a member of the Revive the Roxy Theatre building committee, passionately discusses the hallmarks of the venue, particularly its impressive acoustics, stating that a whisper can be heard from the back of the auditorium.
The motivations behind the restoration efforts gained traction in 2021, aiming to resurrect the Roxy Theatre to its original splendor. The theatre is a rarity, being one of the few surviving Quonset-style theatres remaining in North America; in fact, only three exist in Canada, including one in Wainwright, Alberta, and a recently shuttered venue in Victoria. Bradley highlights the historical significance of the Roxy, as it was crafted from surplus Quonset materials left by the U.S. army after World War II. In recognition of its cultural importance, the Roxy was designated as an Alberta provincial historic resource in 2022, as many similar theatres have succumbed to demolition over the years due to the rising value of their land highlighting both the fragility and worth of such historical structures.
The theatre has seen a variety of owners and last operated as a live theatre in 2003 during the Lost Creek wildfire that prompted mass evacuations. The region, historically reliant on coal mining, witnessed a decline as these vital economic resources dwindled. Nevertheless, the revitalization project has made tangible progress; essential repairs on the foundation and roof are underway, supported by federal and provincial grants as well as community fundraising initiatives. The projected cost for the complete restoration stands at approximately $4 million, with the ambition to transform the Roxy into a thriving performing arts center set to open in December 2027.
Bradley elaborates on the restoration process, noting the excavation efforts that have been made to secure the building’s foundation, revealing a dedicated commitment to restoring the theatre to its former glory. The interior space has been cleared, preparing it for future renovations aimed at revitalizing its aesthetic. As the restoration unfolds, the community’s anticipation grows, inspiring hope that the revived Roxy Theatre will leverage its historical significance to attract visitors and new events alike.
In addition to local efforts, the Roxy was included among 12 heritage sites considered for Canada’s Next Great Save contest, which offers a $50,000 prize for winning projects. Although the Roxy secured fourth place in this national competition, the acknowledgment in such a forum reflects a wider appreciation for the theatre’s historical context. Crowsnest Pass Mayor Blair Painter, who reminisces about attending movies at the Roxy during his childhood, emphasizes how crucial the theatre’s revival could be for the community. He expresses optimism about the potential influx of visitors it could generate, fueling local economic growth by hosting diverse events.
Ultimately, the planned restoration of the Roxy Theatre is emblematic of the community’s commitment to preserving its cultural heritage. It serves not only as a reminder of the historical narratives woven into the very fabric of the area but also as a beacon of hope for rejuvenation. Through collaboration and determination, the Revive the Roxy Theatre initiative aims to breathe new life into this iconic venue, ensuring its role as a cultural hub and a gathering place for future generations. As the project progresses, the collective anticipation builds, promising a future where the Roxy once again flourishes as a centerpiece of artistic expression and community engagement in the heart of Crowsnest Pass.
