The Chinook Sexual Assault Centre (CSAC) is partnering with the Lethbridge Hurricanes hockey team for a campaign aimed at raising awareness about sexual violence and the support services available to survivors. This collaboration signifies a community-wide effort to address the pervasive issue of sexual violence, highlighting the critical role that collective action plays in providing a supportive and healing environment for those affected. The Lethbridge Hurricanes have introduced the “Hockey with Heart” campaign for the 2024-25 season, providing opportunities for charities and non-profit organizations to raise awareness about their causes during game nights. CSAC’s participation in this campaign reflects the importance of leveraging community platforms to reach a wider audience and disseminate crucial information about available support services.
The partnership between CSAC and the Lethbridge Hurricanes emphasizes the accessibility of support services for all individuals impacted by sexual violence. CSAC offers assistance to children, youth, adults, and family members of survivors, underscoring the far-reaching consequences of sexual violence and the need for comprehensive support systems. This inclusive approach recognizes that sexual violence affects individuals across the age spectrum and that healing requires a network of support that extends beyond the individual survivor. CSAC provides various avenues for accessing support, including in-person visits, online platforms, and phone consultations. This multi-pronged approach ensures that individuals can seek help through the method most comfortable and accessible to them, removing potential barriers to seeking assistance.
The initiative sheds light on the alarming prevalence of sexual violence, with statistics indicating that one in three women and one in four men experience sexual violence in their lifetime. This staggering data underscores the urgency of addressing this issue and the need for ongoing awareness campaigns to combat the normalization of sexual violence. By partnering with the Lethbridge Hurricanes, CSAC aims to destigmatize seeking help and emphasize that sexual violence is a pervasive problem affecting a significant portion of the population. The campaign’s goal is to create a safe space for conversations about sexual violence and encourage individuals to seek help if they or someone they know has experienced it.
Collaboration between CSAC and the Lethbridge Hurricanes exemplifies the power of community partnerships in addressing complex social issues. The Hurricanes’ “Hockey with Heart” campaign provides a platform for CSAC to reach a broad audience and disseminate vital information about sexual violence and available support services. This partnership demonstrates the significant role that community organizations can play in fostering a culture of support and encouraging open dialogue about sensitive topics. By joining forces, CSAC and the Lethbridge Hurricanes aim to create a community where seeking help for sexual violence is normalized and survivors feel empowered to access the resources they need.
The campaign’s focus on promoting awareness and providing accessible support aligns with CSAC’s mission to create a safe and supportive environment for survivors of sexual violence. By partnering with a prominent community organization like the Lethbridge Hurricanes, CSAC amplifies its message and expands its reach within the community. The campaign emphasizes that sexual violence is not a private matter but a societal issue that requires collective action to address. It seeks to create a community-wide understanding that everyone has a role to play in supporting survivors and preventing future incidents of sexual violence.
The “Hockey with Heart” campaign serves as a crucial platform for conveying essential information about resources and support services for survivors of sexual violence. By raising awareness about the prevalence of sexual violence and the availability of support, the campaign aims to empower survivors to seek help and facilitate their healing journey. This initiative reinforces the message that survivors are not alone and that there are resources available to support them in their recovery. The campaign also emphasizes the importance of community involvement in creating a safe and supportive environment for survivors and preventing future occurrences of sexual violence. The collaboration between CSAC and the Lethbridge Hurricanes underscores the power of community partnerships in addressing complex social issues and fostering positive change. By working together, these organizations aim to create a community where individuals feel safe, supported, and empowered to seek help for sexual violence.
