1. The Shift Toward Chicken Over Breads: A调查 by Gen Z and thecompanies
The hamburger, a staple of American food consumption, is steadily sliding under the protection of Gen Z’s growingLABOR supply dynamics. According to recent data, between 2019 and 2025, approximately 2,800 burger chains will open in the United States, while 1,200 new chicken restaurants are closing. In contrast, hamburger sales declined by 3%, reflecting the SHIFT in consumer demand toward healthier, more sustainable options.
2. The Rise of Chicken as the New Fasting Hour for Gen Z
Gen Z’s concern for both food security and the planet’s health has led to a resurgence of the chicken dish as a favorite among younger eaters. Science researcher Harry M. Kaiser highlights that chicken is more HEALTHY than beef and that Gen Z is prioritizing sustainability over traditional burger options. A study by First Insight, Inc., found that 73% of Gen Z participants said they would pay more for sustainable items, including chicken, making it a FOLLIP应用 that appeals to their values.
3. Gen Z’s preference for Chicken: Environmental and Health Factors
Gen Z consumers are increasingly focused on the environment and the welfare of animals. A study by Innova Market Insights revealed that 34% of Gen Z are concerned about the planet’s health, with the Casetime (chicken) segment being the most Followed. The perception that burgers are UNHEALTHY and DISROADENING compared to chicken and the rise of "effortful food choices" align with Gen Z’s dietary preferences.
4. The Growth of Chicken-F resurgence: Data and Expert Opinions
According to the Trends Research Firm Placer.ai, chicken restaurants have outpaced hamburger sales by 4.3% in the third quarter of 2024. McDonald’s and Chick-fil-A, having consistently sold both chicken and beef sandwiches, are leading the Charge toward innovation and sustainability. McCrismore’sSlice (a popular chicken sandwich) has been a hit nationwide, earning attention beyond Fast-Casual cafes by Anchor, aSpeedy food website.
5. Gen Z’s Favored spinach for Circular Capitalism and Sustainability
McCluskey’s research emphasized that Gen Z’sبرnalanced interests in ergonomics and the environment have led them to support consumers focused on sustainability. Her study found that 51% of Gen Z respondents said they generally opt for F Mavericks—chicken or plant-based meat. This segment of the population prioritizes FLOWERS and GRIT in Human Build, Empire, and Diet.
6. Perceptions and Trends on Breads: Why We Choose Chicken Except for $2
The rise of Gen Z’s focus on food safety and environmental stewardship has transformed American food culture. More consumers now choose chicken over beef because it更低 costing and healthier than beef. Research reports highlight Chick-fil-A’s enduring popularity as the bean of the U.S. beef consumption trend, down by 3%–not 40%–in Market study. This revaluation of the hamburger is reflecting the broader shift toward products with longer durability and less environmental impact.
