Las Vegas, renowned for its dazzling nightlife and entertainment spectacles, is poised to redefine the concept of daytime leisure with the introduction of Palm Tree Beach Club at MGM Grand. This ambitious project, slated to open in May 2025, represents a collaborative effort between global lifestyle and entertainment company Palm Tree Crew, hospitality giant Tao Group, and renowned resort operator MGM Resorts. The 60,000 square foot venue promises a unique blend of high-energy festival vibes and the sophisticated elegance of a private club, offering a multifaceted experience that caters to a diverse range of preferences.
At the heart of Palm Tree Beach Club lies a sprawling saltwater pool, the centerpiece of a meticulously designed tropical oasis. Surrounding the pool are luxurious cabanas and bungalows, providing guests with options for both social interaction and secluded relaxation. The design, conceived by the acclaimed Rockwell Group, masterfully interweaves chic aesthetics with a playful, tropical ambiance. This eclectic approach aims to create a dynamic environment where guests can seamlessly transition between lively social gatherings and moments of private tranquility. The overall effect is a sophisticated escape that caters to both the energetic and the serene.
The driving force behind Palm Tree Beach Club is a shared vision of creating unparalleled experiences. Palm Tree Crew, founded by Kygo and Myles Shear, brings its considerable influence in music and culture to the forefront. Their established track record of producing memorable live music events around the world positions them perfectly to curate the vibrant atmosphere of the new beach club. Tao Group Hospitality, known for its expertise in crafting immersive dining and nightlife experiences, lends its prowess to ensure a high-energy, yet refined environment. MGM Resorts, with its extensive experience in resort management and operations, provides the solid foundation upon which this ambitious project is built.
This tripartite partnership leverages the distinct strengths of each entity, creating a synergistic powerhouse in the hospitality and entertainment sectors. MGM Resorts brings its vast operational expertise and understanding of the Las Vegas market. Tao Group contributes its proven ability to create engaging and immersive experiences. And Palm Tree Crew infuses the project with its unique brand of music-driven lifestyle and entertainment. This powerful alliance promises to deliver a truly exceptional and unforgettable experience for guests.
The vision for Palm Tree Beach Club extends beyond simply providing a venue for relaxation and entertainment. It aims to redefine the concept of “daylife” in Las Vegas, offering a sophisticated and dynamic alternative to the traditional pool party scene. The club seeks to cater to a broader audience, providing options for both those seeking a vibrant social atmosphere and those desiring a more private and tranquil escape. This versatility is reflected in the design of the venue, which incorporates both open spaces for socializing and secluded areas for privacy.
The strategic importance of this venture is evident in the enthusiasm expressed by the key players involved. Myles Shear emphasizes Palm Tree Crew’s commitment to creating unforgettable live music experiences, highlighting the natural progression into the hospitality sector with the Las Vegas venture. Jason Strauss of Tao Group Hospitality underscores the innovative nature of the project, emphasizing the introduction of a boutique, festival-style experience to the Las Vegas market. And Ari Kastrati of MGM Resorts praises the synergy between the partners and expresses excitement about offering MGM Grand guests a dynamic new experience.
The opening of Palm Tree Beach Club in May 2025 marks a significant development in the evolution of Las Vegas entertainment. It represents a convergence of luxury, music, and unforgettable moments, promising an escape that caters to every desire. Whether guests seek a lively social scene or a secluded retreat, Palm Tree Beach Club aims to provide a haven for every mood. This ambitious project, driven by the combined expertise of Palm Tree Crew, Tao Group, and MGM Resorts, is poised to redefine daytime luxury in Las Vegas and set a new standard for immersive entertainment.
