Alex Moffatt, a Nassau County Army veteran, has ignited a vibrant new business venture, transforming a hobby nurtured during his deployment into a beacon of creativity and connection on Long Island. Candle de Lite, his Baldwin-based candle shop, not only offers a warm and inviting atmosphere but also provides a unique and engaging experience for individuals and couples alike. Moffatt’s journey from military service to entrepreneurship is a testament to his dedication, resourcefulness, and unwavering belief in his vision.
The spark for Moffatt’s candlemaking passion was ignited in 2021 when he and his wife sought a shared activity before his deployment to Saudi Arabia. A disappointing experience with a candlemaking class in New Jersey fueled Moffatt’s determination to hone his skills. During his time overseas, Moffatt dedicated his free time to immersing himself in the art of candlemaking, utilizing online resources to become a self-taught expert through “YouTube University.” This dedication laid the foundation for his future venture, equipping him with the knowledge and expertise to create high-quality, handcrafted candles. Upon his return, Moffatt transformed his newfound passion into a tangible reality, opening Candle de Lite in 2023.
Candle de Lite, located on Merrick Road, is more than just a retail space; it’s a haven for creativity and connection. The shop, adorned with elegant chandeliers and rows of beautifully crafted candles, offers a warm and inviting ambiance. Moffatt’s vision extends beyond simply selling candles; he aims to provide a unique experience for his customers. One of the most popular offerings is the BYOB candle creation classes, where individuals and couples can learn the art of candlemaking while enjoying their favorite beverages. These classes provide a fun and interactive experience, fostering a sense of community and creativity. Moffatt also hosts private events for groups, allowing for personalized candlemaking experiences tailored to specific occasions.
Moffatt’s entrepreneurial spirit is deeply intertwined with his desire to enrich the Long Island community. He recognizes the limited entertainment options, particularly during the colder months, and aims to provide a unique and engaging activity. He believes in offering affordable experiences, ensuring that his services are accessible to a wide range of individuals. His commitment to affordability stems from his desire to create a welcoming and inclusive environment where everyone can enjoy the art of candlemaking. This community-focused approach has resonated with locals, contributing to the growing popularity of Candle de Lite.
Moffatt’s dedication extends beyond his business; he also balances a full-time job as a technician for Verizon Fios and pursues a degree at Nassau Community College. Inspired by his twin teenage daughters, who challenged him about the importance of education, Moffatt enrolled in business classes to set a positive example. This commitment to continuous learning demonstrates his drive to improve and grow, not only as an entrepreneur but also as a father and role model. Balancing work, education, and running a business showcases Moffatt’s exceptional time management skills and dedication to his various pursuits.
The rise of Candle de Lite’s popularity received a significant boost from an unexpected source: “The Breakfast Club” morning radio show. Moffatt’s bold move to cold-call the show’s hosts, Charlemagne Tha God, DJ Envy, and Jess Hilarious, paid off handsomely. His impromptu pitch resulted in an invitation to deliver his handcrafted candles to the radio station. The hosts were impressed with Moffatt’s creations, leading to increased exposure and a growing customer base. This fortuitous encounter demonstrates the power of taking initiative and the potential for unexpected opportunities to ignite success.
Since his appearance on “The Breakfast Club,” Candle de Lite has experienced a surge in popularity, attracting repeat customers and solidifying its presence within the local community. Moffatt’s dedication to creating high-quality candles, coupled with his commitment to providing a unique and enjoyable experience, has fostered a loyal customer base. He takes pride in creating candles that are so cherished that customers often purchase a second one to actually burn, preserving the first as a memento of their creative experience. His Valentine’s Day special, offering a couples’ candlemaking class with a complimentary bottle of wine, further exemplifies his commitment to providing memorable and affordable experiences. Moffatt’s vision for Candle de Lite extends beyond just selling candles; he strives to create a welcoming and inclusive space where individuals can connect, create, and experience the joy of candlemaking. His dedication to his craft, his commitment to community, and his entrepreneurial spirit have all contributed to the growing success of Candle de Lite, illuminating Long Island with its warm glow and unique offerings.
