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Newsy Tribune
Home»Sports
Sports

Ashton Jeanty, Boise State Star Athlete, Partners with Underwear Brand.

News RoomBy News RoomJanuary 18, 2025
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Ashton Jeanty: From Gridiron Glory to Underwear Icon

Ashton Jeanty, the Boise State running back phenom, has etched his name in college football history with a season of extraordinary accomplishments. A Heisman Trophy runner-up, Maxwell Award winner, Doak Walker Award recipient, and unanimous All-American, Jeanty’s on-field prowess captivated fans and propelled him to national prominence. However, his journey has taken an unexpected turn, leading him from the gridiron to the realm of modeling. In a surprising move, Jeanty partnered with SAXX, a men’s underwear brand, showcasing his versatility and embracing new opportunities beyond the football field.

Jeanty’s foray into modeling was unforeseen, even by his own admission. He confessed to never envisioning himself as an underwear model, but the opportunity presented itself, and he embraced the challenge. This venture represents a departure from his comfort zone, requiring him to step outside his athletic persona and explore a different facet of his personality. The partnership with SAXX aligns with Jeanty’s image as a "game-changing" player, both on and off the field. The brand’s emphasis on comfort and innovative design resonated with Jeanty, making it a natural fit for his personal brand.

The connection between Jeanty and SAXX was facilitated by Las Vegas Raiders defensive end Maxx Crosby, who handpicked Jeanty to represent the brand. This endorsement from a fellow athlete further solidifies Jeanty’s credibility and appeal within the sports world. It also underscores the brand’s recognition of Jeanty’s rising star power and his ability to connect with a wide audience. Jeanty’s partnership with SAXX marks a strategic move for both parties, leveraging their respective strengths to create a mutually beneficial relationship.

Jeanty’s remarkable achievements on the football field laid the groundwork for his off-field success. His record-breaking season with Boise State, amassing 2,601 rushing yards and 29 touchdowns, solidified his position as one of the nation’s premier running backs. His performance nearly eclipsed Barry Sanders’ single-season rushing record, a testament to his exceptional talent and dedication. Jeanty’s contributions led Boise State to the Mountain West Conference title and a coveted spot in the College Football Playoff quarterfinals, where they ultimately fell to Penn State.

With his collegiate career culminating in a string of accolades, Jeanty declared for the NFL Draft, poised to embark on the next chapter of his football journey. Projected as a top running back prospect, he is expected to command significant attention from NFL teams. His exceptional athleticism, combined with his proven track record of success, makes him a highly sought-after talent. Jeanty’s transition to the professional level marks a pivotal moment in his career, and his future in the NFL is filled with immense potential.

Jeanty’s partnership with SAXX exemplifies his ability to transcend the traditional boundaries of a football player. By embracing opportunities outside of sports, he demonstrates his versatility and willingness to explore new avenues. His foray into modeling not only expands his personal brand but also provides a platform to connect with a broader audience. As Jeanty prepares for the NFL Draft, his partnership with SAXX adds another dimension to his profile, showcasing his charisma and marketability. The convergence of athletic achievement and modeling aspirations positions Jeanty as a multifaceted individual with a bright future both on and off the field.

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