Ryan Crouser, a three-time Olympic gold medalist in shot put, has transitioned from the track and field arena to the silver screen, landing a role in a Super Bowl commercial. This unexpected venture marks a significant milestone for Crouser, who etched his name in history as the first person to secure three consecutive gold medals in the shot put event at the Paris Olympics. The commercial, a collaborative effort with Michelob Ultra, showcases Crouser’s athletic prowess in a new light, engaging him in a pickleball match alongside sporting legends Randy Moss and Sabrina Ionescu.
Crouser’s foray into acting, albeit a brief one, has been a welcomed surprise. He expresses gratitude for the opportunity, acknowledging the improbability of such an experience for a track and field athlete. While he modestly downplays his acting skills, given the role essentially involves playing himself, he embraces the experience with enthusiasm, describing it as a “dream come true.” The filming process, which took him to Los Angeles, was an enjoyable adventure, further adding to the overall positive experience.
The commercial’s ingenious concept leverages Crouser’s innate competitiveness, a trait that has fueled his success in shot put. Pitted against a professional pickleball player, Crouser’s natural drive to win takes center stage. The challenge of returning the serves, while simultaneously avoiding a costly collision with a $60,000 camera, presented a unique blend of genuine athleticism and staged performance. The result is a captivating portrayal of Crouser’s competitive spirit, seamlessly integrated into the commercial’s narrative.
Crouser’s partnership with Michelob Ultra extends beyond this single commercial. He describes their relationship as a “genuine partnership,” emphasizing the brand’s consistent support for Team USA and track and field athletes. While he acknowledges his limited alcohol consumption, particularly during the competitive season, he identifies Michelob Ultra as his preferred choice when indulging. Crouser emphasizes the importance of maintaining peak physical condition as a professional athlete, highlighting the brand’s alignment with his commitment to a healthy lifestyle. The high-quality, light beer allows him to enjoy a drink while minimizing any impact on his training regimen.
Reflecting on his on-screen performance, Crouser expresses satisfaction with his pickleball skills, a sport he enjoys recreationally. He recognizes the importance of balancing low-risk activities with enjoyment for professional athletes, emphasizing the need to avoid injuries that could jeopardize their careers. Pickleball, for Crouser, represents a perfect compromise, offering a fun and engaging pastime without the inherent risks associated with more demanding sports like skiing. This perspective further underscores the commercial’s authenticity, reflecting Crouser’s genuine interest in the sport.
Crouser’s Super Bowl commercial debut marks a unique intersection of athletic achievement and entertainment. His transition from the field to the screen showcases the versatility and marketability of elite athletes. The commercial’s engaging storyline, coupled with Crouser’s natural charisma, creates a compelling narrative that resonates with viewers. His partnership with Michelob Ultra further solidifies his image as a dedicated athlete committed to a healthy and balanced lifestyle. This venture not only elevates Crouser’s personal brand but also highlights the increasing presence of athletes in mainstream media.
