Super Bowl LIX, scheduled for February 9th, 2025, will be available for free streaming on Tubi, the ad-supported streaming platform owned by Fox Corporation. This groundbreaking move marks a significant shift in Super Bowl accessibility, traditionally a domain of cable subscriptions and paid streaming services. By leveraging Fox’s broadcast feed, Tubi aims to provide a seamless and cost-free viewing experience for millions of viewers, further solidifying its position in the competitive streaming landscape. The platform anticipates attracting a significant audience, potentially drawing viewers away from illegal streams that have plagued the Super Bowl in recent years. This initiative also caters to the growing cord-cutter population and those seeking flexible viewing options on mobile devices, further democratizing access to one of the world’s most-watched sporting events.
Tubi’s free streaming offering bypasses the traditional barriers to Super Bowl viewership, eliminating the need for cable subscriptions, Multichannel Video Programming Distributor (MVPD) authentication, or credit card registrations. Viewers simply need to register with an email address to gain access to the game. This ease of access is a stark contrast to the often-complex and costly methods required for Super Bowl viewing in the past, potentially opening the doors for a broader audience to experience the event. Tubi’s approach aims to simplify the viewing process, eliminating the technical hurdles and financial commitments that have previously excluded a segment of potential viewers. This strategy positions Tubi as a disruptor in the sports broadcasting landscape, challenging established norms and offering a more inclusive viewing experience.
Beyond the game itself, Tubi’s Super Bowl coverage extends to a comprehensive pre-game experience and additional programming. Viewers will have access to the Fox Sports pregame show, providing expert analysis and building anticipation for the main event. Furthermore, a second stream on Tubi will feature the “Tubi Red Carpet” event, hosted by Olivia Culpo, offering a glimpse into the glamour and excitement surrounding the Super Bowl. This multi-faceted approach caters to diverse viewer interests, providing both traditional sports coverage and entertainment-focused programming. The inclusion of the Fox Deportes Spanish language feed further broadens the reach of Tubi’s Super Bowl offering, catering to a wider demographic and emphasizing the platform’s commitment to providing accessible content for diverse audiences.
Tubi’s initiative addresses several key challenges associated with Super Bowl viewership. The availability of a free and legal streaming option aims to combat the prevalence of illegal streams, which have siphoned viewership from official broadcasts in recent years. Last year’s Super Bowl LVIII saw an estimated 17 million illegal viewers, highlighting the demand for accessible viewing options. By providing a legitimate and free alternative, Tubi hopes to capture a portion of this audience and reduce the appeal of illegal streams. This move aligns with the NFL’s interests in protecting its intellectual property and maximizing its viewership through official channels. Tubi’s platform provides a viable solution for those seeking free access while discouraging piracy.
Furthermore, Tubi’s accessibility caters to the growing trend of cord-cutting, where viewers are increasingly abandoning traditional cable subscriptions in favor of streaming services. This shift in consumer behavior has created a demand for alternative viewing options for major sporting events like the Super Bowl. Tubi’s free streaming offering provides a compelling alternative to costly cable packages and subscription-based streaming platforms, particularly for those primarily interested in the Super Bowl and not necessarily an ongoing subscription. This strategy positions Tubi as a valuable resource for cord-cutters and those seeking cost-effective ways to access premium sports content.
The Super Bowl’s immense popularity and cultural significance make it a highly sought-after broadcasting opportunity. Last year’s Super Bowl LVIII attracted a staggering 123.4 million viewers across all platforms, underscoring the event’s massive reach and influence. Tubi’s acquisition of the streaming rights for Super Bowl LIX represents a significant coup for the platform, potentially attracting millions of new users and solidifying its position as a major player in the streaming industry. While the competing teams for Super Bowl LIX remain unknown, the event’s inherent appeal and the accessibility offered by Tubi’s free streaming option are expected to draw a substantial audience, further elevating the platform’s visibility and market share.
