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Competition Strategy: Apple is hing on replacing Samsung’s S25 Edge with a thinner iPhone 17, which features a 5.8mm frame, 163g, and $1,100 price tag. Samsung’s Super-thin S25 Edge offers 6.7in display, 163g, and on_DISK’s $900 price point, down from Apple’s $1,100. Apple could design a realistic iPhone 17 Air with similar specs but a premium price, leveraging itsAnalyst Jeff Pu’s remarks on titanium frames for silicon titanium aggregates in current models to enhance the new device’s strength.
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Product Features: Apple may adopt the Samsung S25’s functionalities, with a 120Hz refresh rate for smooth scrolling and a 512GB storage option, replacing the iPhone 16’s 8GB. The iPhone 17 Air would offer generous storage and expandable storage, with options for high-end consumers while staying true to its $1,000 price.
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Battery and Storage: The S25 Edge’s 3,900mAh battery is smaller than the iPhone 17’s, leading to limited battery life. Apple might commit to improving battery life and compensation for thinness without compromising on functionality or customers.
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Other Competitive Factors: Samsung authenticates the iPhone 17 Air through S25’s 2x magnification display, but Apple could enhance its sensor quality and AI features, making it a strong contender in the premium market.
- Conclusion: Apple has made strides, but its earlier 17 models excel in performance and security, leaving room for competitors while further enhancing battery life and space to maintain or surpass Samsung’s claims.
