The Nolah Original 10, the inaugural mattress from the Nolah brand, stands out in the competitive online mattress market with its unique blend of pressure relief and cooling properties. While Nolah has expanded its offerings to include more luxurious models like the Evolution Hybrid, the Original 10 retains its appeal with a classic three-layer, all-foam construction, directly competing with established brands like Casper and Leesa. The latest iteration features an upgraded cover that enhances the mattress’s premium feel, while maintaining the core comfort and support features that define the Nolah experience. Its distinct “AirFoam” layer provides a responsive, contouring sensation reminiscent of memory foam, but without the sinking feeling often associated with traditional memory foam mattresses.
The Nolah Original 10 prioritizes convenience with free shipping within the contiguous United States. The mattress arrives compressed in a box, making setup relatively easy, though assistance is recommended for larger sizes. Nolah offers a 120-night in-home trial, encouraging users to experience the mattress for at least 30 nights before initiating a return to allow for adjustment. Uniquely, Nolah offers a $75 discount for customers who choose to waive the trial period, although this is generally not recommended. Returns are accepted within the trial period; however, a $99 fee is deducted from the refund, a practice becoming increasingly common among online mattress retailers to offset processing costs. Furthermore, Nolah provides a “Lifetime” warranty, demonstrating confidence in the mattress’s durability, although the coverage details vary over the lifetime of the warranty.
Constructed with three distinct foam layers, the Nolah Original 10 measures approximately 10 inches thick. A 7-inch base layer of high-density foam provides foundational support, while a 1-inch “CoreComfort” layer acts as a transition, preventing excessive sinkage. The top 2-inch layer of proprietary AirFoam delivers the signature Nolah feel – contouring and responsive. This combination creates a blended foam experience, offering both pressure relief and a quick response to movement. Nolah also offers a “hybrid foam” version of the Original 10, designed to mimic the bounce of innerspring mattresses, but this option may compromise the motion isolation benefits of the all-foam design and is generally not recommended.
Rated just below a medium on the firmness scale (3-5 out of 10), the Nolah Original 10 is ideally suited for side sleepers and combination sleepers who primarily sleep on their side. The softer firmness effectively cradles pressure points like hips and shoulders, promoting proper spinal alignment and reducing discomfort. However, back and stomach sleepers may find this mattress too soft, potentially leading to back pain and may prefer a firmer option. Edge support is adequate, preventing excessive roll-off, but may diminish over time with regular use. Motion isolation is excellent, characteristic of all-foam mattresses, making it suitable for couples or light sleepers. Temperature regulation is considered neutral; the breathable foams and Tencel cover wick away moisture, preventing overheating, though no active cooling features are present.
The Nolah Original 10’s pricing strategy involves setting high retail prices and then offering substantial discounts throughout the year. While the initial listed prices may appear high, the discounted prices, often below $1,000 for a queen size, place it competitively within the three-layer all-foam mattress category. Purchases typically include two free pillows, further enhancing the value proposition. Monitoring mattress deals and promotions is advisable to secure the best possible price.
In conclusion, the Nolah Original 10 caters to a specific niche within the online mattress market. Its unique AirFoam layer, coupled with its softer firmness, makes it an attractive option for side sleepers seeking pressure relief at an affordable price. While other mattresses offer similar constructions, the Nolah Original 10 distinguishes itself with its distinct feel and competitive pricing. Within the Nolah product line, the Original 10 serves as an entry point into the brand’s comfort and pressure-relieving technologies, while other models like the Signature 12, Evolution 15, and Natural 11 cater to different preferences and budgets, offering variations in thickness, firmness, and materials. Comparisons to competitors like Nectar and Casper Original highlight the Nolah Original 10’s unique blended foam feel and its focus on side sleeper comfort, further solidifying its position within the market.
